From just an outfit to the most important one, dressing up during pregnancy has become a big thing and how!
To be as blunt as possible maternity wear was totally non-exist-able in the Indian Fashion Industry till a couple of years ago. The concept of “maternity clothing” was not in society. Rather women were shy and most of them felt uncomfortable in showing their baby bump. They used to hide their bump with a piece of cloth. The biggest reason for the same was that they were used to staying indoors during the nine months and after that as well.
You might have heard from your mothers and aunts that the staple cloth during pregnancy was Salwar kameez, Saree or lacy nighties. Nothing beyond this was acceptable as well as explored at that time.
Gradually, things started to change. With the 20th century, moms-to-be started to think differently. a major contribution here goes to the celebrity moms-to-be who marked some major maternity fashion trends. Kareena Kapoor Khan, Neha Dhupia and others are proof. From Only Salwar kameez, loose clothes, nighties etc they started to focus on showing off their baby bump and that too with grace and dignity.
Suddenly the market found a new fashion component that was missing so far – Maternity clothes. Gen-Y women who are pregnant now demand comfortable, affordable yet chic maternity wear for their 9 months. They want to feel comfortable as well as show off their baby bump in the best of attire.
Let’s see the happy change journey. You can buy your maternity wear only at www.chicmomz.com.
